P&G is Set to Pack Herbal Essences in Molecular-Recycled Plastic
Elena Rahman — November 15, 2021 — Eco
References: eastman & cosmeticsbusiness
To bring the haircare industry one step closer to sustainability, P&G's Herbal Essences partnered with Eastman to package its shampoo and conditioner collection in molecular-recycled plastic. Eastman's collection of containers dubbed the Eastman Renew material will make Herbal Essences the first of P&G's brands to use environmentally-friendly material as its primary packaging.
Packaging made from Eastman Renew resins includes 50% certified recycled plastic. The new haircare containers follow an August 2021 agreement between the two brands to collaborate on initiatives that advance the recycling of more materials, thereby encouraging eco-conscious behavior among consumers. To kick off the initiative, five Herbal Essences bio: renew sulfate-free collections will include the upgraded Eatman Renew materials, including the Alow Vera line-up.
Image Credit: Herbal Essences
Packaging made from Eastman Renew resins includes 50% certified recycled plastic. The new haircare containers follow an August 2021 agreement between the two brands to collaborate on initiatives that advance the recycling of more materials, thereby encouraging eco-conscious behavior among consumers. To kick off the initiative, five Herbal Essences bio: renew sulfate-free collections will include the upgraded Eatman Renew materials, including the Alow Vera line-up.
Image Credit: Herbal Essences
Trend Themes
1. Molecular-recycled Packaging - The use of molecular-recycled plastic in packaging can be a trendsetter with scope for disrupting the packaging industry as well as waste management sector.
2. Eco-friendly Packaging - Eco-friendly packaging can be a growing trend as brands and companies become increasingly focused on reducing their carbon footprint and making their products more sustainable.
3. Collaboration for Sustainable Initiatives - Collaboration between brands and companies for sustainable initiatives can set a trend by triggering a collective effort to push for more eco-friendly solutions and processes across industries.
Industry Implications
1. Packaging - The packaging industry has an opportunity to innovate with the use of sustainable materials and processes that can address environmental concerns and promote a circular economy.
2. Haircare - The haircare industry can benefit from incorporating eco-friendly packaging options for products to meet the growing demand for sustainable and natural solutions.
3. Waste Management - The waste management industry can leverage molecular-recycled plastic and other sustainable processes to reduce landfill waste and promote a more circular economy.
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