Superstar

Mojo Packaging Seizes its Consumer Like its Invigorating Contents

By: Amelia Roblin - Published: Sep 8, 2012 • References: hayesthornton and packagingoftheworld
The content of Mojo packaging offers men an alternative to more potent erectile dysfunction drugs; however, the look of them does not decrease the intimidation factor when choosing to take them. Instead of one considering the potential strength of a small blue pill, this brand identity scheme presents the buyer with an apparently hard-core collection of products.

Mind you, handcuffs and zippered leather are the sorts of props that some people appreciate in the bedroom. Their presence around the bottles of the muscle-stimulating drink might also deliver a second related message. Hayes Thornton's design of the mood enhancer shows the consumer how "into it" he might get if he knocks back the liquid inside Mojo packaging.