Mojo Packaging Seizes its Consumer Like its Invigorating Contents

By: Amelia Roblin - Published: Sep 8, 2012 • References: hayesthornton & packagingoftheworld
The content of Mojo packaging offers men an alternative to more potent erectile dysfunction drugs; however, the look of them does not decrease the intimidation factor when choosing to take them. Instead of one considering the potential strength of a small blue pill, this brand identity scheme presents the buyer with an apparently hard-core collection of products.

Mind you, handcuffs and zippered leather are the sorts of props that some people appreciate in the bedroom. Their presence around the bottles of the muscle-stimulating drink might also deliver a second related message. Hayes Thornton's design of the mood enhancer shows the consumer how "into it" he might get if he knocks back the liquid inside Mojo packaging. Stats for Arresting Aphrodesiac Branding Trending: Older & Chilly
Research: 550 clicks in 193 w
Interest: 1.9 minutes
Concept: Mojo Packaging
Related: 100 examples / 77 photos
Segment: Males, 18-55+
Comparison Set: 37 similar articles, including: industrialized drink cartons, infusion art branding, and street art sauvignons.