The MOGO charmband is like an old-fashioned charm bracelet and uses interchangeable charms with linkable charmbands to create highly personalized jewelry like bracelets and anklets and accessories like key chains, headbands or belts. They can even be used to make pet collars.
The jewelry may be for kids, but some moms have reported wanting it for themselves. The charms connect to rivets that run the length of the charmband. They click into place with magnetic force and are available in a variety of designs. There is an interactive design feature online as well as a listing of retailers one of which is Neiman Marcus.
Stats for Wearable Magnetism
Trending: Older & Mild
Research: 16,168 clicks in 328 w
Interest: 4 minutes
Concept: Wearable Magnetism
Related: 40 examples / 31 photos
Segment: Females, 18-35
Comparison Set: 15 similar articles, including: voodoo charms, bullet casings as charms, and mopod phone charms.
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