Modus Vivendi Mixes Briefs and Culture in its New Collection

By: John Ibbitson - Published: • References: e-modusvivendi & e-modusvivendi
Perhaps no other men's underwear retailer has become known for its outrageous and sexy styles as quickly as online shop Modus Vivendi. Now, fans of the brand have even more (or less) to get excited about.

The label just released a video with a sneak peek at its upcoming 2013 collection, which promises to be one of its most racy yet. Always keeping the brand's roots in mind, the behind-the-scenes video gives an insider's look into the photoshoot behind Modus Vivendi's latest campaign, 'Retro Greece,' which celebrates the brand's heritage by being set in several unique locales around the country. However, you may just find yourself paying more attention to the risky stylings of a pair of Modus Vivendi briefs, and to the manly attributes of the models sporting them, to be bothered to notice the gorgeous settings that surround them. Stats for Patriotic Greek Underwear Campaigns Trending: Older & Warm
Traction: 2,238 clicks in 110 w
Interest: > 3 minutes
Concept: Modus Vivendi
Related: 116 examples / 89 photos
Segment: Males, 18-55
Comparison Set: 42 similar articles, including: wood-based undergarments, politically provocative boxers, and controversial priest pictorials.