The Russian to Get Home Key Covers feature cutesy Russian matryoshka dolls that come in a pack of red and blue. The name is hilariously clever! The ModCloth key covers make perfect gifts for those who are always fumbling with their keys.
Implications - In the last few years, there has been a newfound importance placed on individuality and originality. One of the best ways a company that sells traditional products can capitalize on this is by creating kitschy, specialty items that are easily distinguishable from others. The product will attract attention from consumers seeking difference and those who want to buck convention, even in small ways.