'More Mochi Please' Describes Reinvention of a Tasty Tradition

By: carolyn theis - Published: Jan 28, 2009 • References: bubbiesicecream.gourmetfoodmall
Mildly sweet, soft and chewy, mochi is a traditional Japanese food created by pounding rice into a paste. With a variety of flavors and colors, it appeals to many tastes and preferences. The food is most commonly used in traditional Japanese desserts and sweets, but is also an ingredient in soups such as Oshiruko and Chikara Udon.

Recently, this tasty treat crossed borders, gaining new popularity in the U.S. Typically served with ice cream or frozen yogurt, it has become a topping trend at New York City’s Pinkberry and Red Mango as well as Hawaii’s Bubbies Homemade Ice Cream & Desserts. Even popular supermarkets like Whole Foods and Trader Joes are now stocking up on mochi and mochi ice cream. A tasty tradition turned trendy, mochi has infiltrated mainstream American markets and sweet-tooths are loving it! Stats for Japanese Dessert Crazes Trending: Older & Chilly
Research: 7,347 clicks in 382 w
Interest: 3.6 minutes
Concept: Japanese Dessert Crazes
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Segment: Females, 18-35
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