Mikawaya's New Mochi Ice Cream Puts a Twist a Popular Asian Treat

By: Katherine Pendrill - Oct 21, 2016
References: mochiicecream & preparedfoods
Mikawaya recently announced the launch of a new mochi ice cream brand called MyMo that puts a Western twist on a popular Asian dessert.

Like its Asian counterparts, MyMo brand mochi ice cream consists of pounded sticky rice dough wrapped around a premium ice cream filling. The filling is meant to provide flavor, while the mochi gives the dish a unique texture and a hint of sweetness. The innovative blend of textures and flavors offers a multi-sensory eating experience that ice cream fans in North America are sure to enjoy. As Mikawaya's President and CEO Jerry Bucan explains, "The consumers we’re marketing to are looking for new, interesting treats, and want to share that discovery with their family and friends."