Mobility is a huge issue for rural Africans, but the Mobius One SUV hopes to remedy that situation. A stripped-down, bare-bones vehicle, it is rugged, safe and affordable, perfect for the poor and the poorly maintained roads.
Created by Mobius Motors, a Kenya-based company, Mobius One holds the hope of helping "local entrepreneurs to mobilize the developing world." Since this lack of mobility seriously inhibits socio-economic development in this part of the world, people end up paying 75 percent more for their daily goods.
Mobius One will act as a bridge between the extremely expensive luxury SUVs and the smaller, cheaper vehicles that can't traverse rugged terrain. By re-imagining the African vehicle, Mobius One can really help stimulate this countries economy.
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Research: 9,475 clicks in 250 w
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Concept: Mobius One
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Segment: Males, 35-55
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