Seventh Generation Releases iPhone App to Help You Read Labels

By: Tisah Tucknott - Published: Jun 6, 2009   Updated: Aug 15 2011 • References: seventhgeneration
According to a Seventh Generation media release, they have created an iPhone application called the “Label Reading Guide” that allows people to learn about harmful chemicals found in common household cleaners.

The “Label Reading Guide” informs people of vital information that is usually missing from product labels and allows them to make healthier decisions as they shop.

To top it all off, you can download the app for your iPhone or home computer for free!

Implications - In today's society, concerns relating to the well-being of individuals continue to escalate. Businesses that create products designed to assist consumers in living a healthier lifestyle will likely generate large profits. Stats for Mobile Eco Detectives Trending: Older & Mild
Research: 3,536 clicks in 364 w
Interest: 3.7 minutes
Concept: Mobile Eco Detectives
Related: 17 examples / 13 photos
Segment: Neutral, 18-55
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