According to a Seventh Generation media release, they have created an iPhone application called the â€œLabel Reading Guideâ€ that allows people to learn about harmful chemicals found in common household cleaners.
The â€œLabel Reading Guideâ€ informs people of vital information that is usually missing from product labels and allows them to make healthier decisions as they shop.
To top it all off, you can download the app for your iPhone or home computer for free!
Implications - In today's society, concerns relating to the well-being of individuals continue to escalate. Businesses that create products designed to assist consumers in living a healthier lifestyle will likely generate large profits.
Stats for Mobile Eco Detectives
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Concept: Mobile Eco Detectives
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Segment: Neutral, 18-55
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