The Tomy Q-Steer Choro-Q is a tiny remote controlled car that you can guide with any IR compatible device, including your cell phone. It measures 1.5 inches long (40mm) and can be used to zip along your harwood floors.
Implications - In an era in which phones control our lives, it is not surprising to see something completely unrelated to a phone being controlled by one. Adding an extra dash of novelty and modernity to a traditional item like a toy car is one of the ways in which a brand can respin their products for the digital consumer. It probably won't be long before other items -- maybe even real cars -- will be controlled by external devices.
Stats for Mobile Phone Controlled Car
Trending: Older & Average
Research: 5,363 clicks in 502 w
Interest: 4 minutes
Concept: Mobile Phone Controlled Car
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: rental services guidebooks, geometric form bottle openers, and moss-covered espresso bars.
Mobile Phone Controlled Car
More Stats +/-
Geometric Form Bottle Openers
Rental Services Guidebooks
Moss-Covered Espresso Bars
Discount-Focused Loyalty Programs
Handheld VR Controllers