JD.com's App Connects Shoppers and Vendors Through Social Media Posts

By: Jana Pijak - Dec 22, 2015
References: itunes.apple & en.jd
JD.com is one of China's most successful web retailers and has recently gained even more attention thanks to its mobile B2C app. In addition to letting users access a variety of product offers conveniently, this platform will also inform them of exclusive savings while connecting them to customer service reps when they have a question or order inquiry.

In addition to its intuitive interface, this app gives JD.com members access to a custom social media platform that is designed to promote the website's products. Overall, shoppers are encouraged to share their retail experience on social channels, where suppliers can also share information on exclusive product launches and sales.

Appealing to budget-conscious millennials, JD.com's website and app are convenient and experiential. Both will foster businesses to consumer connections while harnessing the power of social media sharing.