Clandestine Freight Elevator Museums

New York's Mmuseumm is Housed Inside an Old Freight Elevator

While many museums pride themselves on having extensive collections of objects from all over the world, New York's Mmuseumm takes a different approach. Housed inside of an old freight elevator, this micro-gallery in Tribeca does not offer the typical museum experience -- making it a must-see attraction for those attending Trend Hunter’s New York innovation conference.

Described as "a museum about the world we live in," Mmuseumm showcases a curated selection of fascinating objects and artifacts. Many of the objects speak to the current political climate in the US, with pieces of Trump memorabilia, reproductions of ISIS currency and some suspicious objects that were initially thought to be bombs. However, many of the objects also speak to the more mundane aspects of modern life, such as a Taco Bell wrapper, a toy pony and a simple rock. Overall the collection is meant to give visitors a unique opportunity to engage with everyday objects.

With a second location dubbed 'Mmuseumm 2' now open, the mico-museums demonstrate the popularity of experimental galleries.

Micro-galleries
Creating small and unconventional museum spaces, such as old freight elevators, to engage visitors in a unique way.
Curated Collection
Showcasing a carefully selected assortment of objects and artifacts that reflect the current social and political climate.
Experimental Museums
Opening alternative museum spaces and exhibitions that challenge traditional museum experiences and attract a diverse audience.

Industries Being Reshaped

Art Galleries
Adopting innovative approaches to exhibition spaces to provide visitors with unconventional and engaging experiences.
Museum Industry
Introducing curated collections and interactive displays to attract new audiences and create memorable experiences.
Tourism Industry
Promoting unique and offbeat museum attractions as part of city tours and cultural experiences for tourists.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 28%
Activity 19%
Freshness 8%