Mjolk’s Spring/Summer 2010 collection feature geeky chic styles that are a refreshing difference from their usual structured, rebellious and bold looks. However, this line features linen, flannel and denim fabrics that are perfect for the summer months and letting you stylishly unleash your nerdy side.
Implications - Males in modern society are looking for products that will let their fashionable side shine through. Items that feature more femininity appeal to male shoppers who want to dress better. Companies could develop more designs that pertain to style for men in order to attract more attention on the market.