Rockstar

The Miu Miu London Pop-Up Club is Exclusivity at its Finest

By: Katie Pagnotta - Published: • References: forbes & stylebubble
The Miu Miu London pop-up nightclub was an enchanting adventure-land for adults. The venue was the Cafe Royal on Regent Street and attracted attention from admirers of the brand and tons of celebrities. The club consisted of a cafe, saloon area, art installations incorporating Miu Miu merchadise and mannequins adorned with exclusive items for sale.

The project featured decorative areas constructed by top-notch designers like Vivianne Westwood and Stephen Jones. The most interesting pieces were the inverted mannequins who displayed the clothing on their upside-down bodies. The evening of delights also featured a range of glittery Miu Miu shoes, garments and structured accessories.

The Miu Miu London pop-up nightclub was a successful evening and an indication that people like some whimsy with their fashion. Stats for Designer Collaboration Wonderlands Trending: Older & Mild
Traction: 2,403 clicks in 92 w
Interest: 3.8 minutes
Concept: Miu Miu London
Related: 114 examples / 88 photos
Segment: Neutral, 18-55
Comparison Set: 42 similar articles, including: bejeweled face editorials, exotic grunge fashion, and retro doe-eyed editorials.