Superstar

The Mitsubishi Pajero Campaign is Dangerously Adventurous

By: Meghan Young - Published: • References: amcuae and ibelieveinadv
While natural disasters shouldn't be glorified due to the devastation they bring to the world and its people, the Mitsubishi Pajero campaign does have a point. Earthquakes and tornados are awesome forces to be reckoned with and to be compared to one can often be taken as a compliment. In this case, the Mitsubishi Pajero campaign reads, "Nothing else as adventurous."

Conceived and executed by AMC, an ad agency based in Dubai, United Arab Emirates, the Mitsubishi Pajero campaign was creative and art directed by Imran Mohideen. Dramatic on an epic scale, the print ads show the beastly car being promoted driving away from the natural disasters, suggesting that there may be nothing natural about them.