The Mitsubishi Pajero Campaign is Dangerously Adventurous

By: Meghan Young - Published: Feb 19, 2013 • References: amcuae & ibelieveinadv
While natural disasters shouldn't be glorified due to the devastation they bring to the world and its people, the Mitsubishi Pajero campaign does have a point. Earthquakes and tornados are awesome forces to be reckoned with and to be compared to one can often be taken as a compliment. In this case, the Mitsubishi Pajero campaign reads, "Nothing else as adventurous."

Conceived and executed by AMC, an ad agency based in Dubai, United Arab Emirates, the Mitsubishi Pajero campaign was creative and art directed by Imran Mohideen. Dramatic on an epic scale, the print ads show the beastly car being promoted driving away from the natural disasters, suggesting that there may be nothing natural about them. Stats for Natural Disaster Auto Ads Trending: Older & Mild
Research: 925 clicks in 169 w
Interest: 0.7 minutes
Concept: Mitsubishi Pajero Campaign
Related: 42 examples / 32 photos
Segment: Males, 18-55
Comparison Set: 15 similar articles, including: dramatically artistic hair ads, dramatically dewy ads, and artistic veggie ads.