It's easy to miss the Mitsubishi GR-HEV among all the other cars that debuted at the 2013 Geneva Motor Show.
However, just because Mitsubishi's latest offering isn't a multi-million supercar doesn't mean you should overlook it. The GR-HEV is a hybrid diesel vehicle with futuristic styling. Mitsubishi's newest concept isn't the company's firs eco car; the brand offers the all-electric i-MiEV and will soon be offering a hybrid version of its Outlander SUV. Still, the GR-HEV is a rarity in that it is a diesel hybrid.
Most hybrids feature gas engines paired with electric motors. The fact that the Mitsubishi GR-HEV has a diesel motor is odd enough, but its styling and the fact that its a truck push it over the edge. The Mitsubishi GR-HEV weighs only one ton and can seat up to five people. Mitsubishi's auto industry is struggling to stay afloat stateside, and a unique offering such as the GR-HEV could be just what the company needs to drive sales and interest.
Stats for Futuristic Eco Trucks
Trending: Older & Mild
Research: 5,469 clicks in 164 w
Interest: 2.7 minutes
Concept: Mitsubishi GR-HEV
Related: 65 examples / 50 photos
Segment: Males, 18-35
Comparison Set: 24 similar articles, including: bubbly concept cars, mistubishi dump truck, and plug-in sports cars.
Futuristic Eco Trucks
More Stats +/-