Mitsubishi Electric's Ads Show Custom Home Temperatures

By: Mishal Omar - Aug 24, 2016
References: adweek
This Mitsubishi Electric commercial visualizes its heating and cooling systems in playful and quirky commercials.

The brand produced a series of commercials called "Shades of Comfort," as well as others that show random gags -- all of the same family. The home itself is somewhat stereotypical which is part of its unique charm and shows each room in a different monochrome color. The colors are all meant to represent the levels at which each room is cooled or heated and each space is showcased in a different color -- representing Mitsubishi Electric's personalized systems.

Whether it is turning the heat off in areas, turning it on in others or cooling rooms down, this commercial visualizes an air system's abilities in a way that is quirky and memorable for viewers.