You may think that the city is no place for a wild ride, yet what the Mitsubishi ASX ads describe is an urban-ready SUV that's "alive in the city." The campaign suggests that this sporty 4x4 vehicle breaks from one's structured expectations, turning instantly from a passive part of the metropolis into a powerful pouncing beast.
In this case, the visual imagery created by the Africa advertising agency of Sao Paulo, Brazil, really lands on its feet. Using stone sculptures on pedestals of a lion and a wolf, the prints bring home the idea of such creatures coming to life. Describing, of course, the new agile automobile, the Mitsubishi ASX ads instill an innate edge in an otherwise seemingly ordinary car.
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