If you're wearing frames from 10 years ago, one can see how these Mitchell Eye Centre ads might make a valid point. The message behind this campaign is that "Your glasses age you," perhaps in the way that they shade your shiny features and that they're sometimes a sign of vision degradation.
But no matter the reason, the WAX advertising agency of Calgary makes this statement blatant with a series of three prints featuring one portrait each. Two ladies and one man wear exceptionally prominent spectacles that literally spell out two-digit numbers pertaining to years lived.
Whether this one woman wishes to look younger than her true 56 years of age, or she is actually 49, these Mitchell Eye Centre ads recommend an outpatient procedure that could take years off your image with the frames off your face.
Stats for Age-Exposing Eyewear
Trending: Older & Buzzing
Research: 18,064 clicks in 240 w
Interest: 4 minutes
Concept: Mitchell Eye Centre Ads
Related: 69 examples / 53 photos
Segment: Neutral, 12-55+
Comparison Set: 25 similar articles, including: yarn-wrapped spectacles, four-eyes fashiontography, and double-sided spectacles.
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