Misericordia's Fall/Winter 2012 clothing line has been launched from the clothing retailers Paris base. The sultry lookbook reveals the lines stated interest in Latin beauty, apparent in the images via the dark, muted tones and romantic elements.
This mixture of clothing with culture stems from the location of Misericordia's production facilities. While the flagship store is stationed in Paris, the apparel is manufactured in Lima, Peru.
The short film that comes with the line is quite sensual and gripping. The male models become one with the pieces, twisting and turning throughout the shots of knit sweaters, chic graphic tank tops and loose hoodies. The timeless, easygoing allure of this Misericordia collection will set the season's tone for the label's customers.
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Concept: Misericordia Fall/Winter 2012
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Segment: Males, 18-35
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