MIO Carbonated Milkshake packaging certainly gets points for approachability. This fizzy fruity dairy product is intended for a broad consumer base from children to adults, and just about anyone would indeed feel welcome to enjoy it.
The ASGARD branding agency began with a bright white background to make the drink's vibrant image pop. A single succulent edible was chosen to mark each aluminum can, corresponding to the key ingredient in that container. A strawberry, an apple and a pear have been illustrated as cartoony shapes in bold red, yellow and green; the vanilla variety is represented by a curvaceous blue glass with a straw. MIO Carbonated Milk Shake packaging is complete with the playfully written brand name and a U shape, taking the combined appearance of an adorable winking face.
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Concept: MIO Carbonated Milkshake Packaging
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Segment: Neutral, 4-35
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