'Fatlash' Uses Simplicity to Create a Striking Look to Stand Out

By: Mishal Omar - Sep 21, 2016
References: anagrama & thedieline
This minimalist mascara packaging aims to have an impact on consumers without being too over-the-top.

Mascara is a staple in many people's beauty routines and in a rush, it is often the first cosmetic item that people turn to in order to enhance their beauty. 'Fatlash' has a formula that ensures that eyelashes appear long and thick, as its name clearly suggests. The packaging of the product does not feature any over-the-top designs, with a black backdrop and the name Fatlash featured down the tube's length in a thick white font.

This minimalist mascara branding is able to effectively convey what the beauty product's purpose is while offering a simple design that consumers are still likely to remember.