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This Minimalist Design Identity is Clean and Stylish

By: Farida Helmy - Published: • References: helloempatia & thedsgnblog
It really can’t get simpler and cleaner than this when it comes to minimalist design branding for a product or a brand.

Using only graphic black text on stark white packaging—and some round black circles—this new Chicago-based coffee bar is choosing to keep things simple with their minimalist design identity and let their java and treats to all the talking for them.

Simple doesn’t mean boring or traditional as this branding shows. It’s stylish, clean and visually exciting. Designed by Argentinian-based design agency Empatía, the whole image was designed to be strong, seductive and classically elegant. The design agency believes in simplicity and clean-structured designs; to them, simply expressing a simple business idea is the most creative way of all. Stats for Simple Monochromatic Java Branding Trending: This Year & Buzzing
Traction: 2,827 clicks in 28 w
Interest: 2.8 minutes
Concept: Minimalist Design
Related: 96 examples / 74 photos
Segment: Neutral, 18-55
Comparison Set: 35 similar articles, including: sustainable aquatic branding, handwritten sandwich branding, and nautical sinful spirit packaging.