The New Mini Eggs Box from Poppets is Intended for Celebrating Easter
Katherine Pendrill — February 18, 2016 — Lifestyle
Iconic chocolate brand Poppets is celebrating Easter with a new Mini Eggs box. While the idea of giving chocolate eggs for Easter is not exactly new, this adorable gift box provides a thoughtful alternative to traditional Easter fare.
The new Mini Eggs box from Poppets is a miniature gift box designed for the Easter season. The box itself features an adorable Easter-themed design that will appeal to both children and their parents. Inside each 140 gram box is a selection milk chocolate eggs coated in crisp sugar shells. Because of its small size, the box is perfect for small indulgences or sharing between family members. As Big Bear Confectionery's head of marketing Ross Stanley explains, "The Poppets brand is all about families, fun, entertainment and sharing so the small gift and mini self-indulgence market is a perfect place for us."
The new Mini Eggs box from Poppets is a miniature gift box designed for the Easter season. The box itself features an adorable Easter-themed design that will appeal to both children and their parents. Inside each 140 gram box is a selection milk chocolate eggs coated in crisp sugar shells. Because of its small size, the box is perfect for small indulgences or sharing between family members. As Big Bear Confectionery's head of marketing Ross Stanley explains, "The Poppets brand is all about families, fun, entertainment and sharing so the small gift and mini self-indulgence market is a perfect place for us."
Trend Themes
1. Easter-themed Gift Boxes - Easter-themed gift boxes that are thoughtfully designed are becoming increasingly popular in the chocolate industry.
2. Miniature Gift Boxes - Miniature gift boxes are becoming a popular trend due to their convenience and perfect small indulgence options for consumers.
3. Family-centric Branding - Brands with family-centric, fun, and entertainment-oriented branding are finding success in the small gift and mini self-indulgence market.
Industry Implications
1. Chocolate - Chocolate companies are incorporating creative designs and miniature options into their Easter-themed gift boxes to stand out in the market.
2. Gifting - The gifting industry, especially during seasonal celebrations like Easter, can benefit from stocking up on thoughtfully-designed mini gift boxes.
3. Retail - Retailers that focus on family-oriented or specialty products can incorporate Easter-themed mini gift boxes into their merchandise offerings.
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