I absolutely love this! Mini is capitalizing on the 2008 Beijing Olympic Games with a unique hybrid of half Cooper Clubman, half rickshaw. A fleet of this human-powered sexy beast is currently serving both locals and tourists around the city of Beijing, China.
I think this is a stroke of genius. First of all, this unusual approach is getting Mini a ton of free press. Second, the Mini-rickshaw is so cute, it’s hard to resist a ride, even if you do not need one.
Mini has wisely splurged with full-featured models that flaunt glass sunroof, leather interior, luxury amenities and even traditional Chinese brass ornamentation.
Getting people inside this unique Mini exposes them first hand to its cuteness. I am sure that tourists will automatically associate the Mini brand with a fun little ride and a good time they had during the Beijing Olympics.
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