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Human Powered Mini Cooper Edit
Beijing Olympic Mini Rickshaw

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Human Powered Mini Cooper
Beijing Olympic Mini Rickshaw
Human Powered Mini Cooper - Beijing Olympic Mini Rickshaw (GALLERY) 2
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Human Powered Mini Cooper - Beijing Olympic Mini Rickshaw (GALLERY)
Beijing Olympic Mini Rickshaw
 Published: Aug 14, 08
 Views: 3,681

I absolutely love this! Mini is capitalizing on the 2008 Beijing Olympic Games with a unique hybrid of half Cooper Clubman, half rickshaw. A fleet of this human-powered sexy beast is currently serving both locals and tourists around the city of Beijing, China.

I think this is a stroke of genius. First of all, this unusual approach is getting Mini a ton of free press. Second, the Mini-rickshaw is so cute, it’s hard to resist a ride, even if you do not need one.

Mini has wisely splurged with full-featured models that flaunt glass sunroof, leather interior, luxury amenities and even traditional Chinese brass ornamentation.

Getting people inside this unique Mini exposes them first hand to its cuteness. I am sure that tourists will automatically associate the Mini brand with a fun little ride and a good time they had during the Beijing Olympics.

Absolute genius!

References:  en.autos.sympatico.msn, chineselives.info

Filed In:  autos,  branding,  marketing,  olympics,  publicity stunts








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FOUR WAYS TO REACT: vote, favorite, add more examples of Human Powered Mini Cooper or comment about Beijing Olympic Mini Rickshaw.

Favorited by Princess Blay on Mar 13, 09

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Human Powered Mini Cooper