According to Mini, the aim of this convertible ad is â€œTo prove how always open the new Mini Cabrio and its drivers really are.â€
Mini had four big-time cabrio fans take part in an experiment with the new carsâ€"they got to drive Mini Cabrios through a car wash, with the top down!
There have been mixed reaction regarding the realism, but it's a funny video and something lighthearted.
Implications - A great way to promote your product or service is to create a viral video that can easily reach a broad target audience. These sorts of promotions are very cost-effective if done correctly. Businesses that focus on their online presence can better ensure their integration into modern times.
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