Mini Cabrio Tries To Go Viral With A Soaking Experiment

By: Alex Sass - Published:   Updated: Jun 16 2011 • References: miniunited & youtube
According to Mini, the aim of this convertible ad is “To prove how always open the new Mini Cabrio and its drivers really are.”

Mini had four big-time cabrio fans take part in an experiment with the new cars—they got to drive Mini Cabrios through a car wash, with the top down!

There have been mixed reaction regarding the realism, but it's a funny video and something lighthearted.

Implications - A great way to promote your product or service is to create a viral video that can easily reach a broad target audience. These sorts of promotions are very cost-effective if done correctly. Businesses that focus on their online presence can better ensure their integration into modern times.

Stats for Open-Roof Car Washes Trending: Older & Chilly
Traction: 2,092 clicks in 317 w
Interest: 4 minutes
Concept: Open-Roof Car Washes
Related: 46 examples / 35 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: sumo car wash, topless car wash offers lap dances, and toy car washes.