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Mini Cabrio Tries To Go Viral With A Soaking Experiment

By: Alex Sass - Published: Jan 28, 2009   Updated: Jun 16 2011 • References: miniunited and youtube
According to Mini, the aim of this convertible ad is “To prove how always open the new Mini Cabrio and its drivers really are.”

Mini had four big-time cabrio fans take part in an experiment with the new cars—they got to drive Mini Cabrios through a car wash, with the top down!

There have been mixed reaction regarding the realism, but it's a funny video and something lighthearted.

Implications - A great way to promote your product or service is to create a viral video that can easily reach a broad target audience. These sorts of promotions are very cost-effective if done correctly. Businesses that focus on their online presence can better ensure their integration into modern times.