According to Mini, the aim of this convertible ad is â€œTo prove how always open the new Mini Cabrio and its drivers really are.â€
Mini had four big-time cabrio fans take part in an experiment with the new carsâ€"they got to drive Mini Cabrios through a car wash, with the top down!
There have been mixed reaction regarding the realism, but it's a funny video and something lighthearted.
Implications - A great way to promote your product or service is to create a viral video that can easily reach a broad target audience. These sorts of promotions are very cost-effective if done correctly. Businesses that focus on their online presence can better ensure their integration into modern times.
Stats for Open-Roof Car Washes
Trending: Older & Chilly
Research: 2,129 clicks in 381 w
Interest: 4 minutes
Concept: Open-Roof Car Washes
Related: 35 examples / 27 photos
Segment: Neutral, 18-35
Comparison Set: 13 similar articles, including: sumo car wash, topless car wash offers lap dances, and toy car washes.
Open-Roof Car Washes
More Stats +/-
Topless Car Wash Offers Lap Dances
Sumo Car Wash
Toy Car Washes
Car Wash Time Machines
Top 100 Business Innovations in May