Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,935 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,972 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,972 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,935 cutting edge ideas.

Vegan Tea Cubes

Microtea by Waterdrop has Launched in Time for the Coldest Months of the Year

— February 9, 2022 — Lifestyle
Waterdrop recently unveiled its now Microtea offering. Known for its sustainable microdrinks, Waterdrop now offers s convenient way to warm the body from the inside out throughout the cold winter months. The beverage company believes that the first and last sip should always taste the same, which is what brought Microtea to life.

Microtea boasts a consistent flavor from start to finish. The compact beverage enhancer arrives in a small cube made from natural fruits and plant extracts. Users can boil water and drop the tea cube into their cups for a warm and sugar-free drinking experience. The beverage is free from sweeteners and lactose. Additionally, Waterdrop's new offering is available in two exclusive flavors: Mellow Mint and Fruit Fusion.

Image Credit: Waterdrop
Trend Themes
1. Sustainable Beverage Enhancers - Companies can capitalize on the demand for sustainable, low-sugar beverage options by creating convenient and eco-friendly beverage enhancers like Waterdrop's Microtea.
2. Consistent Flavor Innovation - There is an opportunity for companies to innovate by creating beverages and flavor enhancers that maintain a consistent flavor profile from start to finish, as demonstrated by Waterdrop's Microtea.
3. Customizable Drink Experience - Companies can cater to consumers who seek a customized drink experience by developing drink enhancers that can be easily added to water, tea, and other beverages like Microtea by Waterdrop.
Industry Implications
1. Beverage Industry - Companies in the beverage industry can integrate sustainable practices and create innovative drink products, like Waterdrop's Microtea, that cater to consumers' health and environmental concerns.
2. Food Industry - Food companies can tap into the trend of low-sugar, plant-based diets by developing products like Microtea by Waterdrop that do not contain sweeteners or lactose.
3. Home and Kitchen Retail Industry - Retailers focused on home and kitchen products can offer innovative and eco-friendly drink enhancers like Waterdrop's Microtea to cater to consumers' demand for sustainable and convenient options.
6
Score
Popularity
Activity
Freshness