"Made for entertainment, not work" is the slogan for Microsoft KeyFlex, the motion-sensing remote.
The remote is truly universal, controlling all things entertainment ranging from television to social media. The volume can be adjusted with a simple tilt upwards or downwards and repeating the same motions while holding down certain keys can also fast forward or rewind the movie. Users can also squeeze the left and right handles to Like or Share something online as well.
The Micrsoft KeyFlex really gives a new meaning to lounging around lazily on weekends. Users barely have to get up or move, with the exception of manipulating the device, swerving left and right like an excited gamer. Along with pictorial instructions, the sensors can be altered so people can alter the actions to whichever command they wish.
Key Themes Behind This Trend
- Motion-sensing Remotes
- Incorporation of motion-sensing technology into remote controls creates new opportunities for home automation and gaming devices.
- Universal Entertainment Control
- The demand for a remote control that can control all things entertainment, including social media, is growing, creating new market opportunities for companies specializing in home technology.
- Simplify User Experience
- Companies that seek to reduce the effort required by users to interact with entertainment and gaming devices should investigate designing remotes that allow users to interact via motion and gestures.
Where This Applies
- Home Entertainment
- The integration of motion-sensing technology into home entertainment devices creates new opportunities in both consumer electronics and home automation industries.
- Social Media Marketing
- Companies specializing in social media could partner with home entertainment remote manufacturers to develop seamless integration between home entertainment devices and social media platforms.
- Gaming Devices
- The use of motion-sensing technology in entertainment remotes presents an opportunity for companies that design gaming devices to develop more intuitive and immersive gaming experiences.
