The annual August festival held out in a middle-of-nowhere desert has created a whole new trend in faux fur apparel. More and more people are wearing faux fur in their everyday lives. Faux fur is a simple and quick way to add some pizzazz to an outfit. It's just wild enough to add, â€œI'm differentâ€ without being over the top.
While the trend is growing, it's still difficult to find designers that offer a variety of apparel, and it's still a close-knit crowd of fashionistas who know where to buy the more colorful styles. Even eBay has few sellers who retail the inexpensive yet cute faux fur clothing. As more trend setters experiment and play with colored furs, the look could definitely become mainstream.
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Concept: Coloured Faux Fur
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Segment: Females, 18-35
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Coloured Faux Fur
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