The store itself is located in an old warehouse, and Michael Neumann Architecture strove to design a space authentic to the surfing, skateboarding, art and music clientele that the shop would be servicing.
Appropriately, Michael Neumann Architecture chose found materials and furniture to create an optimal space.
Implications - Eco-conscious consumers are constantly striving to adopt green habits into their lifestyles, and reduce their carbon footprints. These consumers recognize that sustainable structures, or those made from recycled materials are very beneficial to the planet; they also reflect positively on the company, making them appear socially responsible to their customers. Companies can appeal to green demographics by obtaining storefronts and offices that are environmentally friendly.