The Michael Kors Spring/Summer 2015 campaign displays its current collection via a shipwrecked Karmen Pedaru. In the series produced by photographer Mario Testino, Pedaru posed while on a boat, making it appear as if she was preparing for a chic trip abroad.
Displayed in the image taken by Testino is a pale nautical scene. Cream lighting obscured Pedaru who posed in an elongated floral dress patterned with bright pink flowers and green leaves, additions that are certainly well-suited to warmer temperatures.
A drooping neck line makes this Michael Kors piece all the more daring. Pedaru sported the accent with determination, standing which much intensity in front of the ropes and a sailing crew. Evidently, confidence is at the heart of this collection.
Key Themes Behind This Trend
- Nautical Fashion
- There is a growing trend towards nautical-themed fashion campaigns, giving an opportunity for innovative designers to create new and exciting collections.
- Boat-based Advertising
- The use of boats as a backdrop for fashion ads is becoming increasingly popular, creating an opportunity for marketers to explore creative ways to showcase their products.
- Nautical Imagery
- Nautical imagery is becoming a popular motif in the fashion industry, creating room for innovative use in ad campaigns and branding.
Where This Applies
- Fashion
- The fashion industry can leverage nautical themed trends to create new collections and marketing campaigns.
- Advertising
- The use of boats in advertising provides new and exciting opportunities for creative marketers to showcase their products.
- Photography
- Nautical themes in fashion campaigns provide new creative directions for photographers, presenting visually stunning opportunities for them to capture the essence of a collection.
