The Mexican Beer 'Zorra' Uses Bold Letters and a Fox to Attract Consumers

By: Ady Floyd - Jun 6, 2015
References: analogo.mx & thedieline
Análogo designed the perfect logo and label for the Mexican beer Zorra. The brand wanted to create something that was contemporary but also friendly and strong at the same time.

The designer decided to keep the label off the neck of the bottle and only cover the body for a fresh look. The name Zorra is the focal point because it is a strong and uncommon name, which will capture the attention of consumers. Using thick bold lettering and a leaping fox as the logo, the beer is simple with strong features.

The brand has two unique flavors of 'Imperial Peanut Stout' and 'Red Indian Pale Ale,' so adjusting the logo colors to suit each one was easy and convenient. The Mexican beer is sold in generic brown bottles, which made the design process a challenge to create a standout logo and label. The simplistic design is appealing and engaging.