Meuuh Lait Packaging Opts for Liquid Labeling

By: Amelia Roblin - Mar 1, 2011
References: atelierpierreandjean & packagingoftheworld
With the product wrapped up so nicely, I'd hate to spill the milk contained within Meuuh Lait packaging. The organic beverage brand sought the help of Atelier Pierre + Jean of France for naming and labeling to bring a common consumable a rank above the rest.

The calcium-rich liquid was given the amusing identity of "Meuuh" -- an alternative phonetic spelling of "mooo." Such a simple and straightforward name has been paired with an equally literal and minimal visual, in the form of a white splash.

Looking somewhat like the utters of a cow as well, the spilled motif could not be truer to the product. A simple system of text labeling further signifies the drink's flavors of honey and strawberry, rendering the Meuuh Lait packaging as to-the-point as possible with its iconic whitewashed carton.