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Meuuh Lait Packaging Opts for Liquid Labeling

By: Amelia Roblin - Published: • References: atelierpierreandjean & packagingoftheworld
With the product wrapped up so nicely, I'd hate to spill the milk contained within Meuuh Lait packaging. The organic beverage brand sought the help of Atelier Pierre + Jean of France for naming and labeling to bring a common consumable a rank above the rest.

The calcium-rich liquid was given the amusing identity of "Meuuh" -- an alternative phonetic spelling of "mooo." Such a simple and straightforward name has been paired with an equally literal and minimal visual, in the form of a white splash.

Looking somewhat like the utters of a cow as well, the spilled motif could not be truer to the product. A simple system of text labeling further signifies the drink's flavors of honey and strawberry, rendering the Meuuh Lait packaging as to-the-point as possible with its iconic whitewashed carton. Stats for Spilt Milk Merchandising Trending: Older & Mild
Traction: 8,379 clicks in 190 w
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Concept: Meuuh Lait Packaging
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Segment: Neutral, 18-55+
Comparison Set: 33 similar articles, including: flexible eco packaging, 65 cases of downbranded products, and delectable brew branding.