Under Kharchenko's artful eye, fluorescent lighting becomes a kaleidoscopic wheel, and long bars of bulbs become a haunted railway of sorts. See more shots of 'Metromorphosis' by Dmitry Kharchenko above.
Implications - This hypnotic photography provides viewers with a chance to relax from the stresses of everyday life. Many consumers are caught up in busy lifestyles and are looking for products that can provide a sense of escapism. Companies that provide elements of freedom through their commodities will appeal to this growing consumer base and have a competitive edge over other businesses.