After seeing 'Metromorphosis' by Dmitry Kharchenko, I can't believe I haven't paid closer attention to subway lighting before now -- it's downright trippy! This series captures light fixtures in underground transit, tweaked to align with how the photographer perceives them.
Under Kharchenko's artful eye, fluorescent lighting becomes a kaleidoscopic wheel, and long bars of bulbs become a haunted railway of sorts. See more shots of 'Metromorphosis' by Dmitry Kharchenko above.
Implications - This hypnotic photography provides viewers with a chance to relax from the stresses of everyday life. Many consumers are caught up in busy lifestyles and are looking for products that can provide a sense of escapism. Companies that provide elements of freedom through their commodities will appeal to this growing consumer base and have a competitive edge over other businesses.
Stats for Hypnotic Metro Photography
Trending: Older & Average
Research: 8,847 clicks in 289 w
Interest: 4 minutes
Concept: Metromorphosis By Dmitry Kharchenko
Related: 91 examples / 70 photos
Segment: Males, 18-35
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