Metrin Has Revamped the Packaging for Its Skincare Products
Mishal Omar — April 26, 2017 — Fashion
References: metrin & thedieline
Metrin is a skincare brand that has been around since 1932, and despite its traditional background it works to cater to the type of branding that modern day consumers gravitate toward.
The brand's skincare product formulations consist of herbs and botanical extracts that "stimulate a natural response from deep within the skin." The Metrin brand enlisted the creative agency 'Alphabet' to design the packaging for its products, which retain the Metrin color scheme of white, black and gold but are much more minimalist in appearance than the prior designs.
The brand's collections feature large numbers that allow consumers to know the exact steps they have to take in order to achieve the healthy looking skin that Metrin claims to offer.
The brand's skincare product formulations consist of herbs and botanical extracts that "stimulate a natural response from deep within the skin." The Metrin brand enlisted the creative agency 'Alphabet' to design the packaging for its products, which retain the Metrin color scheme of white, black and gold but are much more minimalist in appearance than the prior designs.
The brand's collections feature large numbers that allow consumers to know the exact steps they have to take in order to achieve the healthy looking skin that Metrin claims to offer.
Trend Themes
1. Personalized Skincare - The trend of personalized skincare is disrupting the industry, allowing brands like Metrin to tailor their products to individual consumers' needs.
2. Minimalist Packaging - The rise of minimalist packaging in the skincare industry presents an opportunity for brands to create a sleek, modern aesthetic, as seen in Metrin's revamped designs.
3. Herbal and Botanical Formulations - The use of herbs and botanical extracts in skincare formulations is a growing trend, providing natural and effective alternatives for consumers looking for holistic skincare options.
Industry Implications
1. Skincare - The skincare industry is being disrupted by innovative approaches to personalized products, minimalist packaging, and natural ingredients, as demonstrated by brands like Metrin.
2. Design - The design industry has an opportunity to explore minimalist and modern aesthetics in packaging design for skincare brands, following in the footsteps of creative agencies like Alphabet.
3. Natural Products - The trend toward herbal and botanical skincare formulations offers opportunities for the natural products industry to expand and innovate with sustainable and eco-friendly options.
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