Organic Artisan Jewellery design company Metalology, has a collection of sleek and modern pearly charms that will appeal to young and old alike.
The company takes natural materials and magically turns them into wearable art. Chic and practical, Metalology has created unique earrings, necklaces and bracelets that are now selling on Etsy.
Implications - Jewelry designers that incorporate opulent materials into rustic designs create hybrid pieces that will appeal to an array of consumers. The Metalology organic jewelry is a perfect example, with pieces that seem naturalistic and are organic, yet still play into the sense of opulence and prestige that consumers seek. Combining two opposing elements into one design creates interest and opens up the possibility of reaching multiple demographic groups.
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Trending: Older & Mild
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Concept: Making Pearls Hip
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Segment: Neutral, 18-55
Comparison Set: 38 similar articles, including: chunky elegance in jewelry, storybook jewelry, and fairy tale jewelry.
Making Pearls Hip
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