Nike Unveils a Metallic Copper Colorway of the Air Max Plus
Nike introduces another tonal iteration of the iconic Air Max Plus sneaker model just in time for the summer season upon us with the latest Metallic Copper option. It retains the retro design throughout the silhouette and updates the entire shape with a metallic hue.
It boasts a slight tone of gold and black at the sole unit foundation to add a subtle touch of contrast. The finish is done in a shine and the upper is marked with the recognizable waved detail throughout complete with matching Swooshes for branding on each side of the shoe. This is followed by a Nike Air logo at the tongue and the Tn Air logo at the heel and the insole.
Image Credit: Nike
It boasts a slight tone of gold and black at the sole unit foundation to add a subtle touch of contrast. The finish is done in a shine and the upper is marked with the recognizable waved detail throughout complete with matching Swooshes for branding on each side of the shoe. This is followed by a Nike Air logo at the tongue and the Tn Air logo at the heel and the insole.
Image Credit: Nike
Trend Themes
1. Textural Metallic Sneakers - The trend towards metallic textures on sneaker models offers opportunities for designers and manufacturers to experiment with new materials and finishes.
2. Tonal Sneaker Iterations - Continuing to release updated versions of classic designs in new colors and finishes offers branding and marketing opportunities for sneaker companies.
3. Retro-futuristic Design - Combining nostalgic design elements with modern colors and materials creates opportunities for unique and eye-catching sneaker designs.
Industry Implications
1. Sportswear - The sportswear industry can take advantage of the trend towards metallic textures on sneakers to offer new options for athletes and fashion-conscious consumers alike.
2. Fashion - Fashion retailers and designers can incorporate metallic sneakers into their collections and capitalize on the trend towards statement footwear.
3. Footwear Manufacturing - Manufacturers of sneakers and athletic footwear can experiment with new materials and finishes to create unique and highly desirable products for consumers.
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