Tarte's 'Mermaid Kisses' Kit is Available for a Limited Time
Riley von Niessen — November 21, 2017 — Fashion
References: tartecosmetics & sephora
Beauty brand Tarte is gearing up for the holiday season by dropping a number of limited edition kits that allow both its most loyal consumers and those who might be trying its products for the first time to get a taste of a wide range of offerings, with one of its most recent releases being its 'Mermaid Kisses' kit.
Included in the kit are a total of four lipsticks, which boast berry-hued shades that work with any skin tone. The shades are dubbed 'Rainforest of the Sea,' 'Color Splash Lipstick in Margs,' 'Jetset,' 'Soaked,' and 'Sandals.' All of the products are made without the use of parabens or phthalates, are dermatologist tested, and are entirely vegan.
Included in the kit are a total of four lipsticks, which boast berry-hued shades that work with any skin tone. The shades are dubbed 'Rainforest of the Sea,' 'Color Splash Lipstick in Margs,' 'Jetset,' 'Soaked,' and 'Sandals.' All of the products are made without the use of parabens or phthalates, are dermatologist tested, and are entirely vegan.
Trend Themes
1. Limited Edition Beauty Kits - Beauty brands can adopt the strategy of releasing limited edition kits to promote their products and appeal to both their regular customers and new customers.
2. Vegan Beauty Products - Vegan beauty products are becoming popular, and brands can meet the demand for these products by creating their own line of vegan beauty products.
3. Mermaid-inspired Makeup - Creating makeup inspired by certain themes, such as mermaids, can attract customers who are looking for unique products that resonate with their interests.
Industry Implications
1. Beauty Industry - One could expect this to disrupt the Beauty Industry as it presents new opportunities for companies to develop unique products and kits that cater to customer interests.
2. Vegan Industry - The vegan industry can develop its own line of skincare products and appeal to consumers who are looking for cruelty-free and vegan products.
3. Theme-inspired Products - Creating theme-inspired products can be applied to various industries such as fashion, accessories, and home decor and tap into consumers' interests and hobbies.
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