Photoblogger Shoots Ad Campaign - Merlin Bronques For Ben Sherman Clothing

Photos are beginning to surface for the new ad campaign for British clothing line Ben Sherman.

Shot by musician and photoblogger Merlin Bronques of lastnightsparty, and erstwhile band NAM:LIVE!, and styled by Fashionista contributor Josh Madden, the photos are hardly unconventional. But it does mark the first time a photoblogger has ever shot such a high profile ad-series. Gritty and almost documentary in look and feel, the photos do justice to the natty clothing brand, the favorite of mods and skinheads, and credited with producing the very first Oxford button-down shirt.