Mercedes-Benz is convinced that few potential customers have heard of the enormous performance range that the AMG series cars have. So it has decided to launch a new radical campaign all around the United States which seeks to raise the profits from the German's top shelf performance models.
This project will include the establishment of AMG performance centers, a focused ad campaign along with a product-demonstration road show. Mercedes will subsidize dealerships on setting up separate AMG areas, also the training of personnel, as well as bringing the road shows to different towns, so that they can demonstrate the limited edition AMG models.
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