These Mercedes-Benz Brake Assist Plus ads succeed the moment the consumer lays eyes on them -- how can your mind resist contemplating these remarkable mutated forms?
Daimler AG designed these three prints for the car company, and cleverly chose not to feature one of its high quality vehicles within any of the frames. Instead, each unusual image is dominated by a simple portrait of a man or a woman, rendered quite peculiarly with her foot attached directly to his or her head.
By merging the neck and the ankle of these strange looking subjects, the creators of this Mercedes-Benz Brake Assist Plus campaign present freakish sorts of pictures executed with photographic authenticity. The eye is instantly glued to mere advertisements which intelligently convey the effectiveness of instantaneous driver reaction times -- thanks to a product that works so quickly, it's as if your pedal foot is wired more closely to your brain.
Stats for Abbreviated Anatomy Advertising
Trending: Older & Buzzing
Research: 29,623 clicks in 252 w
Interest: 4 minutes
Concept: Mercedes-Benz Brake Assist Plus
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: coiffed chin campaigns, laundered granny campaigns, and dinner plate dress campaigns.
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