In a global culture where fashion is a disposable, compulsive and ever-changing phenomenon, a men’s fashion website that creates looks and connects shoppers directly to brands is an ideal invention.
Knowwear is an online website that uses a collective team of stylists to put together dapper men’s fashion looks with new and popular brands. As you scroll through the different looks, you have the option to purchase either the entire look or individual pieces. By each clothing item there is a little ‘x’ that you can click on to hyperlink you directly to the brand’s website without the need to shop around any further.
What’s innovative about Knowwear is that it helps take the guess work out of creating hip fashion ensembles. Even better, it saves you money by cutting out the middle-man store retailer that jacks up prices by directing you straight to the product’s manufacturer with its ‘hot spot’ technology.
Stats for Customizable Editoral Shopping Sites
Trending: Older & Warm
Research: 3,328 clicks in 154 w
Interest: 1.4 minutes
Concept: Men's Fashion Website
Related: 95 examples / 73 photos
Segment: Males, 18-55
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