The Kindra Brand Boasts Menopause Support with Its Collections
References: prnewswire & globalcosmeticsnews
Given the intensity of the symptoms and the levels of discomfort, menopause support products can prove to be quite popular among women. Identifying a niche here, P&G Ventures partners with venture engine M13 in the launch of Kindra — a new direct-to-consumer brand that boasts menopause support in the form of community, personalized resources, and "proven estrogen-free solutions."
Key products in Kindra's range include the Daily Vaginal Lotion & Applicator, the Core Dietary Supplement, the Energy Boosting Dietary Supplement, and the Sleep Enhancing Dietary Supplement. These products are estrogen-, cruelty-, and gluten-free, as well as non-GMO and vegan. Kindra's offerings for menopause support feature clinically tested ingredients as well — from the French maritime pine bark and ashwagandha extracts featured in the Core Dietary Supplement to the herbal extracts and melatonin that are prominent in the sleep-enhancing offering.
Image Credit: Joel Stans
Key products in Kindra's range include the Daily Vaginal Lotion & Applicator, the Core Dietary Supplement, the Energy Boosting Dietary Supplement, and the Sleep Enhancing Dietary Supplement. These products are estrogen-, cruelty-, and gluten-free, as well as non-GMO and vegan. Kindra's offerings for menopause support feature clinically tested ingredients as well — from the French maritime pine bark and ashwagandha extracts featured in the Core Dietary Supplement to the herbal extracts and melatonin that are prominent in the sleep-enhancing offering.
Image Credit: Joel Stans
Trend Themes
1. Menopause Support Products - The trend of menopause support products presents opportunities for innovative solutions in addressing the intense symptoms and discomfort experienced during menopause.
2. Direct-to-consumer Brands - The rise of direct-to-consumer brands like Kindra creates disruptive innovation opportunities in delivering personalized resources and community support to women going through menopause.
3. Clinically Tested Ingredients - The use of clinically tested ingredients in menopause support products offers an avenue for disruptive innovation in developing effective and evidence-based solutions for the symptoms of menopause.
Industry Implications
1. Personal Care - The personal care industry can tap into the trend of menopause support products by developing innovative and specialized products catering to the unique needs of menopausal women.
2. Health and Wellness - The health and wellness industry can capitalize on the rise of direct-to-consumer brands like Kindra, offering personalized resources and community support for women going through menopause.
3. Pharmaceuticals - The pharmaceutical industry has an opportunity to explore the use of clinically tested ingredients and develop new solutions for managing menopause symptoms, providing women with effective relief.
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