The Melissa Shoes Melbourne Store is Fun and Imaginative

By: Jana Pijak - Published: May 19, 2012 • References: & frameweb
The Melissa Shoes Melbourne store features an energy-infused design by Edwards Moore studio. From bubblegum hues to balloon-resembling sculptural elements, this whimsical interior is far from traditional, embracing imagination and the youthful nature associated with the Brazilian footwear brand.

Aiming to create an interactive and sensory customer experience, designers Juliet Moore and Ben Edwards showcased their talents after being commissioned to create the fun shoe label's Australian shop.

Three-hundred spherical elements are hung up throughout the interior, sculpted to resemble circular bubbles. An all-white color palette is accented with pops of bright pink tones that are muted, allowing for a variety of footwear styles to stand out.

The Melissa Shoes Melbourne shop stays true to the brand's whimsical image, leaving its visitors with a lasting impression that fails to disappoint. Stats for Sculptural Balloon Shops Trending: Older & Mild
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Segment: Females, 18-55
Comparison Set: 33 similar articles, including: assembly line stores, personal shoe shoppers, and grid-like shoe exhibits.