Mejuri and Claude Home Release an Object D'Art Collection
Kanesa David — June 2, 2022 — Fashion
References: claudehome & hypebae
Mejuri and Maggie Holladay of Claude Home are releasing a limited edition collection that borrows aesthetics from Japanese zen gardens. Claude Home is an online gallery that sells furniture and homeware goods, including art, lighting, sculptures, sleep, and tables. The range of jewelry trays connects each piece showcased in the campaign by using clean natural stone and red onyx. Consumers can display jewelry or commonly used items (i.e. keys) in the vessels.
“Working with neutral, organic materials, limestone, and onyx, and inspired by forms found in nature, the three-piece jewelry tray set serves as functional design, an ‘object d’art,’” said Holladay in a press release.
The Claude Home x Mejuri vessels are available on Mejuri’s website and retail locations.
Image Credit: Mejuri
“Working with neutral, organic materials, limestone, and onyx, and inspired by forms found in nature, the three-piece jewelry tray set serves as functional design, an ‘object d’art,’” said Holladay in a press release.
The Claude Home x Mejuri vessels are available on Mejuri’s website and retail locations.
Image Credit: Mejuri
Trend Themes
1. Zen-inspired Home Goods - Opportunities for furniture and homeware brands to create limited editions with zen-inspired collections utilizing natural materials and organic forms.
2. Functional Design Objects - Disruptive innovation opportunities for design-focused brands in creating functional objects d'art that serve both a design and functional purpose.
3. Multi-functional Household Items - Opportunities for brands to merge the functions of household items to serve multiple purposes, such as displaying jewelry and holding commonly used items.
Industry Implications
1. Furniture and Homeware - Furniture and homeware brands can capitalize on natural materials and organic forms to create limited editions with zen-inspired collections, like Mejuri and Claude Home.
2. Jewelry - Jewelry brands can explore multi-functional household items that serve as jewelry displays like the Claude Home x Mejuri vessels.
3. Design-focused Brands - Opportunities for design-focused brands to create functional objects d'art that serve both a design and functional purpose, like the three-piece jewelry tray set from Claude Home x Mejuri.
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