Meissen Porcelain is celebrating its 300th anniversary with an ad campaign rife with fireworks. Of course, celebrating porcelain with fireworks doesn't sound like a great idea at first--until you view the wonderful posters that German advertising agency Scholz & Friends have devised.
The Meissen Porcelain campaign ads feature lovely porcelain vases shown in the foreground as sparkly fireworks explode in the starry background. The positioning gives the illusion that the vases are holding these fireworks like flowers. The slogan cleverly reads, 'Eternally Beautiful.'
As the beauty of fireworks fades quickly in comparison with these lovely porcelain pieces, the ad campaign is as witty as it is stunning.
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Research: 3,164 clicks in 315 w
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Concept: Meissen Porcelain Ad Campaign
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Segment: Females, 18-35
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