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Everyone wants to be the person to run in and heroically save the day, and what better way to do this than with the Medkit Backpack.

The Medkit Backpack comes from Etsy shop WTCrafts and is inspired by the video game 'Left 4 Dead.' Made with cotton and measuring at 10 inches in height, the Medkit Backpack is the perfect size to fit all of your emergency tools. The Medkit Backpack features the words 'First Aid' on the front along with the classic red cross.

Let the Medkit Backpack make you feel like the hero of the day, even if you're really not.

Implications - Customers are attracted to items that feature a whimsical element. Companies attempting to solidify their place on the market could focus on this aesthetic.