The cold and flu season is upon us (bah humbug!) and although we may be taking each and every germ-fighting precaution available, sometimes your body simply lets you down and before you know it, you’re sick. I’m not the type to advocate medicine, but considering how much better it makes you feel, who am I to judge? Here are some medication innovations to consider the next time you're fighting a nasty bug.
SCORE
3.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 20%
Freshness 8%
