Millennial Website Refinery 20 Will Release a Custom Emoji Keyboard

By: Mishal Omar - Aug 17, 2016
References: & refinery29
Online media company Refinery 29 caters to the female demographic and is releasing an emoji keyboard that represents its brand and consumers.

With emojis being all the rage in tech, pop culture and even design, it is no surprise that companies are using the popularity of these icons to their advantage. Refinery 29's emoji keyboard is one that aims to playfully represent the demographic it is most popular with -- female Millennials. With expressive faces, accessories, foods and drinks all being represented, the keyboard is likely to be popular with young women who visit the platform regularly.

This media company understands that in order to remain relevant, it must offer a comprehensive approach when catering to its target consumer. Rather than continue along its own trodden path, the company uses a simple yet effective marketing tool to promote itself in a youthful way.