Prodigy

Eco Art-Deco Machinery

By: Howard Wu - Published: Jun 9, 2008   Updated: Jul 7 2011 • References: burrowburrow and etsy
Designed by Ann Smith, these unique robotic animals are a creative method of recycling old electronics and machine parts. 

As toys, art, or environmental statements, the marketing possibilities are endless.

Smith's productions have been on display across the US in retail stores and galleries.  She has also earned accolades from several renowned establishments outside the US including The Discover Channel Canada, DPI Magazine in Taiwan, and Architectural Digest in Germany.

Implications - The eco movement is the backdrop which informs the belief system of young consumers. These consumers prize efficient design and creating new products from what was traditionally regarded as waste. Companies can form a more meaningful relationship with this group by finding ways to take their waste and turn it into something of value.